When blogging in a niche that’s saturated, one of the best ways to stand out from the crowd is by giving your blog a voice.
I know. This can sound pretty confusing because your blog doesn’t have a gender or personality, but you do and so does your ideal reader.
When you give your blog a voice, you give your ideal reader a reason to stick around and crave more of your content.
Have you ever read a blog post and felt like you were best friends with the author because they understood your struggle and assisted you with it in a single post?
Their blog has a voice that speaks to you and allows you to feel connected to them because of it.
So how do you find your blogging voice?
1. Explore Your Personality Traits
Knowing your personality traits and incorporating them into your writing can help your blog go a long way.
It can help you attract exactly who you’re looking to serve and avoid others who aren’t your ideal reader.
The way you perceive yourself and how others perceive you are key elements in defining your personality traits.
It’s good to ask others to describe you because sometimes you just might not know how to find things that make you unique.
It can help you market and brand yourself as an individual who has something valuable to offer, even if there are already 2 billion posts on everything you plan to blog about.
Take a look to see if any of the words used to describe you overlap, and also check to see if anyone pointed out something you completely overlooked or underestimated your ability to be recognized for.
Example: Let’s say the 3 most common words used to describe you were: passionate, sassy, and practical.
You can pick one or more of your personality traits and implement them into your writing style.
If you decide to implement your practical tips and strategies into your writing, you may turn off those who are looking for results quicker than it takes to microwave a bowl of instant oatmeal.
However, you’ll easily attract others who are seeking a more realistic approach for their busy lifestyle.
2. Establish Goals
What are you trying to achieve with your blog?
You can be writing for entertainment purposes, informational purposes, or to teach others how to do something, etc., which is understandable, but what is your end goal?
Knowing the end goal of your blog can help you define its purpose and make it easier to implement your personality into it.
How do you set blog goals?
If you’re anything like me, you may have several goals you are looking to achieve in a specific time frame.
But just because you have lots of goals, doesn’t mean you should be working on all of them simultaneously.
Doing that can easily lead to a burnout.
It’s common for bloggers to use the SMART goal setting method, so let’s start with that.
In order to set smart goals, you have to ensure they are:
Specific: What is the #1 thing you want to accomplish with your blog? Let’s say you want to be the top homeschooling blogger in your state.
Classifying yourself as a “homeschooling blogger” (instead of blogger) allows you to be specific, but narrowing it down to being the top one in your state allows you to be even more specific.
Measurable: You want to ensure you’re able to measure the progress of your goal before committing to it.
How will you know if you are the top homeschooling blogger in your state? Will there be an organization keeping track of traffic, social proof, etc. to rank homeschooling bloggers? Or will you be keeping tabs on other homeschooling bloggers in your state to see how you measure up?
It’s important to measure your progress because you will be able to see what’s working and what isn’t.
Attainable: Setting attainable goals can be a bit tricky because you never know what life will throw at you once you get on a roll.
You want to take everything into consideration to ensure what you’re doing is actually realistic. At the same time, you want to be a little aggressive with your goals to keep the journey entertaining.
So if you typically post on social media 3 times per week because you’re super busy, try posting 4 times during this time frame and see if it gets you any results in your effort to attract more homeschooling moms in your state.
Your aggressiveness towards your goal doesn’t have to be anything “major”. After all, being practical is part of your personality, right?
Relevant: Do your goals, and how you plan to reach them, have anything to do with the purpose of your blog?
If you’re looking to increase your numbers (traffic, social media, email list, etc.) with homeschooling moms in your state, then you have no business doing an international loop giveaway with 50 other bloggers and brands on social media.
Yes, that will increase your following pretty fast, but it won’t be with the right people.
There’s nothing more stressful than having a huge social media following of people who aren’t interested in the resources you provide through your blog.
Time-bound: Set a deadline for when you plan to achieve your goal.
You already have something specific that reflects the vision of your blog and is both attainable and measurable, now you need to have a solid deadline.
Let’s say it’s the beginning of Spring and you’d like to be known as the #1 homeschooling blog in your state before the school year starts. That gives you 5-6 months to make it happen.
Depending on how established your blog is, and how many other homeschooling blogs there are in your state, this might be a practical goal to pursue.
3. Identify Your Ideal Reader
Knowing who you’re talking to is also important to consider when defining your voice.
Of course, your target audience is moms for your homeschooling blog, but moms can fall into various categories.
It’s up to you to determine how specific you want to be when identifying your ideal reader.
Are you writing for homeschooling moms in general? Or homeschooling moms who have multiple children that are pretty spaced out in age?
Homeschooling one child versus four children will require different approaches, and if you wanted to, you could niche your audience down to focus on a very specific lifestyle. It may take a little longer to build, but you will attract exactly who you need.
When identifying your ideal reader, take these questions into consideration:
- What is their lifestyle?
- How old are they?
- What are their needs?
- What are their goals?
- What is their income?
Those are just a few important questions you can use to identify your ideal reader.
Continuing on with the homeschooling blog, I’m going to create a pretty steep example of your ideal reader.
My ideal reader is a Stay-At-Home-Mom living on a single income with her husband and 2 children in Delaware. She lives a pretty frugal lifestyle and is in need of more homeschooling resources to create a better strategy for teaching her children and to make the experience fun for each of them. She has a goal to make homeschooling a rewarding and enjoyable experience for her family as they implement various styles of “non-traditional” learning.
So to sum up the purpose of your homeschooling blog: “I help SAHM’s in Delaware make homeschooling innovative and fun while on a budget.”
Craft Your Voice
The easiest way to implement your voice into your blog is to write about what you know, or something you’re passionate about.
When you are experienced on a topic or are passionate about it, your voice will come naturally (if you let it).
Are you going to use your sassy attitude, be straight forward, and add a little humor to your posts?
Or are you going to take a more “formal” approach and let your passion take over as you write lengthy posts?
Or, are you going to do both?
No matter what you decide, there is someone, somewhere, who will fall in love with what you’re doing. They will share it with others, who will share it with others, and your audience will grow from there.
One final important thing you can do to see how your blog “sounds” is to read it aloud.
Are you comfortable with how you’re relaying your content? Will you be able to speak to others in that same voice?
You don’t want you and your blog to sound like two different people because that can drive your audience away when they meet the “real” you.
Once you understand and implement the elements to crafting a voice for your blog, you’ll be on your way to standing out as a unique blogger in your niche.