You work really hard to create content for your ideal readers and for some reason, your blog posts seem to stop generating traffic after a couple months, and sometimes weeks!
You know your content is high quality! And you’re 1,000% sure it can benefit more than the few people who’ve read your posts.
You just need to figure out what you can do to get consistent blog traffic to your posts months and years after it’s published.
Whether you have goals to get more traffic, grow your email list, sell products or services, or generate affiliate income, you can implement these long-term traffic generating strategies below.
This post contains affiliate links which means I will be financially compensated if you purchase the tools I use. Please view my disclosure policy for full details.
1. Create Evergreen Content
Evergreen content is a blog post (in this case) that will always be relevant to your audience or require minor updates as time passes.
A quick example is a blog post on “How to Start a Blog”.
Future bloggers will be able to refer to that post years later and successfully start their own blog. The author of the blog post may have to update some details later down the line if their hosting provider updates its services, but that would typically be all.
What an evergreen blog post isn’t: anything related to a current event.
The best strategy to have when writing evergreen blog posts is to write for beginners.
This typically consists of “How to” posts, “Tips, Tricks, and Strategies” or posts on “Ways to” do something.
Writing for beginners doesn’t necessarily mean writing for someone who just started with zero experience.
A “beginner” can also be an advanced professional who is looking to learn a new skill to expand their services or refresh their memory on a specific topic.
2. Write for SEO
Generating organic traffic to your blog via search engines comes with many benefits.
Some people have goals to rank on the first page of Google.
Others are solely interested in producing content that their audience will find valuable, and aren’t interested in Google’s opinion of their content.
If your primary focus is writing for your audience, you can still implement basic SEO strategies to help your target readers find you when searching relevant questions on Google.
Some quick basic SEO tips are:
- Use the main keyword in your title
- Use META titles and descriptions
- Use subtitles (subheadings)
- Use long-tail keywords
- Place your keyword in the beginning of your post
- Make your images SEO-friendly
- Add internal links
- Use SEO-friendly permalinks
- Get rid of dead links
3. Make Your Posts Shareable
Just because you aren’t on certain social networks, doesn’t mean you shouldn’t make an effort to generate traffic from them.
There are many social sharing tools that will allow your audience to share your post after reading it.
A few social sharing tools are:
Aside from social sharing tools, there are other simple ways to prompt your readers to share your post with their audience.
Not on Twitter? No problem!
Use a free tool, or plugin, like Click to Tweet to create tweets for your readers to share as they read your post.
Not on Pinterest? That’s fine too!
You can still use a free tool like Canva to create a Pinterest graphic for your posts.
If you are on Pinterest, I highly recommend using tailwind to schedule your pins!
4. Create an Infographic
Infographics can sometimes take awhile to create, but they make your content more shareable and appear authoritative.
While some people simply read infographics and move on, there are many others who actually visit websites after reading them.
At the end of your infographic, add a simple call to action that prompts readers to click your graphic (if on a site like Pinterest), or click the link associated with the infographic if on another site.
Placing something as simple as “Learn more at www.YourBlogName.com” at the bottom will suffice.
I recently started creating simple infographics for my posts and they’ve really helped with getting more shares on Pinterest.
Here’s a simple one I created using Canva for my blog post on SEO tips.
5. Comment on Other Blogs
Commenting on other blogs is a great way to generate traffic long term, especially if you’re commenting on an evergreen blog post.
I comment on a mix of blogs I enjoy reading, both inside and outside of my niche, that consist of my ideal audience.
I don’t comment to be spammy. I only comment if I have something valuable to say about what I enjoyed or learned from the post.
Some people will go through the comments after reading a post and visit blogs if a comment catches their interest.
Some bloggers, like me, use plugins (CommentLuv) that automatically creates a link back to your latest blog post at the end of your comment.
I personally like to use CommentLuv because it’s like saying ‘thank you’ to others for commenting on my posts. I also occasionally visit their blogs if their post sounds interesting.
6. Guest Post on Other Blogs
Depending on the popularity and purpose of the blog you guest post on, you can initially see a spike in your traffic, but you’ll typically receive a steady flow of traffic years later.
As the blog you guest post on grows, the potential exposure you can gain from their new readers’ increases.
If SEO strategies are implemented in the post, you can get exposure from being ranked on search engines, which is huge!
When guest posting on other blogs, you want to ensure you’re writing on blogs that serve your target audience to get the best results.
Some blogs I manage, and others I enjoy reading, that accept guest post are:
- The Mompreneur Outlet (Social media, blogging, and personal development)
- Epife (Blogging, social media, productivity, making money, and working from home)
- LifeStyleBody (Various topics relating to lifestyle, health and fitness, and beauty and fashion)
- The Mom Life Chronicles (Real stories and experiences from moms, trending topics, etc.)
- Freelancer FAQS (Various questions new freelancer writers ask.)
7. Start a Community
Starting a community is a huge responsibility, but can yield many long-term traffic benefits if done right.
Building a community of people who enjoy reading and learning from your blog can help you establish yourself as an industry leader in your niche.
One of the best ways to get started with your own community is by creating a Facebook group.
I’ve served as admin for many Facebook groups in the past and I recently created my own group to start building a community of my own.
When you have your own Facebook group, you can create content based on discussions your followers have, and questions they ask you. This will make them love your blog even more and recommend it to others.
Building a community takes time and patience, so I suggest creating a plan before getting started.
There you have it! 7 strategic ways to generate long-term traffic to your blog.