You’ve written a catchy headline that will guarantee your ideal reader the solution to their problem lies within your post.
Now that you’ve made a promise, how do you craft your blog post in a way that keeps them engaged and influences them to take action?
Whether your post is 500 words or 5,000, it needs to be written in a way that your ideal reader can easily digest and benefit from.
Here are 5 strategies you can implement to create an engaging blog post your readers will love.
1. Write a compelling introduction
Your opening paragraph doesn’t have to be super long to be classified as “compelling”.
It can simply consist of a few sentences that prepare your readers for your post and remind them what they will get out of it.
Regardless of the length, you want to ensure you give them a warm welcome as you introduce them to your post.
If they don’t feel welcomed, they may have a hard time getting past your introduction.
There are many methods to opening up a blog post. Below I have some common ones that are widely used throughout various niches.
- Ask a question
- Create a scenario
- Use stats
- Share your story
2. Use your voice
Even if you’re not blogging in a saturated niche, you still have to show your readers why they should choose your blog over the next one.
Giving your blog a voice is a great method to use when connecting with your ideal reader and keeping them engaged throughout your post.
Your blogs voice can help you build a loyal group of readers who genuinely enjoy, comment, and share your posts solely because you’re able to connect with them in a unique way.
If someone is reading your blog for the first time, it will give them a sense of your personality and they may choose to stick around.
Some things to consider when using your voice to write your posts are:
- Your personality: Are you a humorous person, sassy, soft spoken, etc.
- Your goals: Are you writing for fun, entertainment, to teach, generate an income, etc.
- Your ideal reader: Who are you writing for and why would they choose your blog over the others?
3. Make your post easy to read
Whether you spend days writing your posts, or just a few hours, you want to ensure they’re easy to read.
Have you ever clicked on a post, skimmed through it, then decided it wasn’t for you (without even reading it)?
I’ve done that a number of times and it was simply because it appeared to be too complicated to read.
Here are a few ways you can make your blog post easy to read.
Subheadings allow you to break up your blog posts into various subsections.
If your post is on ten steps to bake a cake you want to highlight each step in the process.
This way your ideal reader will be able to skim through your blog post to see if it could possibly help them before reading it.
Write shorter paragraphs
Keeping your paragraphs short will make it easier for your readers to digest your post.
They can influence your reader to pause and really think about what you are saying to them as they navigate through your post.
Shorter paragraphs also allow you to place emphasis on key parts of each sub section of your post.
Using bullets points or numbered lists allow you to place greater emphasis on key points in your post and make it easier for your reader to gather the information quickly.
Visuals are great for breaking up your post and can add more value.
You can use stock photos, charts, videos, infographics, GIFs, or anything else that will enhance your post, but you want to ensure that it’s not too distracting.
4. Deliver your promise
The quickest way to lose your readers trust is by not delivering what you promised, or under-delivering.
Many people find it very disappointing when they read an epic title that makes them click in half a second, only to find that the actual post doesn’t live up to it.
It’s very important to give your readers what they came for.
If you’re going to write a blog post with the title “The Epic Ultimate Guide to Skyrocketing Your Blog Traffic and Getting 10,000 Page Views in 30 Days”, your ideal reader should be able to take everything in that blog post, implement it, and get results.
I know that title was a little dramatic, but I’ve seen many creative blog post titles that are pretty similar.
If you’re worried about giving away too much in your post as you try to live up to your title, you may want to simplify it so it won’t seem misleading.
When your readers stop trusting you, it will become difficult for you to know how to serve them when writing future blog posts or creating a paid product.
Even if you’re sharing a personal story on how you achieved a specific milestone, you can share some mistakes and strategies from your journey.
It’s nice to see that you’ve achieved something amazing, but people are really reading to see HOW you got those results and how they can get them too.
5. Have a Call To Action (CTA)
One of the most common misconceptions that many bloggers have, is that they need an email list or a product in order to use call to actions in their post.
The majority of bloggers don’t have a product or even an email list when they’re just starting out.
But this doesn’t mean they shouldn’t use CTA’s in their post.
If you’re in this situation (no product or email list), there are several other call to actions you can use.
- Do a recap at the end and tell your readers to implement the steps from your post
- Tell your readers to comment with their thoughts about your post
- Tell your readers to join you on social media
- Tell your readers to share your blog post if they found it valuable
Those are just a few examples of powerful call to actions you can use to keep your readers engaged.
You don’t want people to just read your blog post and leave. You want to give them a reason to stay engaged, take action, and want to stick around for what you have next.
Having CTAs in your post can influence them to do that.
Are you ready to write?
Now you have 5 ingredients to create a blog post that will keep your ideal reader engaged and influence them to take action.
A quick recap:
- Write a compelling introduction
- Use your voice
- Make your post easy to read
- Deliver your promise
- Include a CTA
Did you find this post helpful? I’d love for you to share your thoughts in the comments below!